Order confirmed
Right. Let's get it working.
Three files. Start with the middle one, the rest can wait.
Start here. The CopyThis PDF
The prompt sits in a blue box. Select it, copy it, paste it into ChatGPT or Claude.
The Full Guide
What each field is really asking for, and what a good answer looks like next to a lazy one.
The plain text version
Same prompt as a .txt file, for when you cannot be bothered wrestling a PDF.
All three are on their way to your inbox as well, so you do not have to keep this page.
How to run it without overthinking it.
01
Open the CopyThis PDF. Select everything inside the blue box. Copy it.
02
Paste it into ChatGPT or Claude. Either works.
03
Pick one piece of copy that is not landing. One ad. One email. One subject line. Not your whole business.
04
Answer the four questions about your buyer. Who they are. What they want. What you are selling. What is keeping them stuck.
05
Hit go. About ten minutes later you have the miss map, the trigger named, and your headline, opening line and call to action rewritten around it.
Answer the four fields in real words, not marketing words. Not "small business owners who want more clients." Something like "plumbers ten years in, all their work comes from word of mouth, never run an ad, quietly terrified of wasting money on something that will not work."
That is the whole difference between a generic answer and one that sounds like you have been listening to your market for years. The Full Guide has more on this and it is worth the five minutes.
One piece first.
Do not run your whole business through it today. Pick the one thing that is not working, run it once, and see what comes back.
Then go wider.
If anything will not open, or the output looks off, hit reply on the email and tell me. I read them.
Ash.