What To Do Next
01
Run the 5-Second Test. Open the diagnostic, look at your own page for five seconds, then look away. Write down three things. What's being sold. What it does for you. Who it's for. If you can't answer clean, neither can your visitor.
02
Score yourself against the 7 Sins. Go through the checklist section by section. Mark every sin you're guilty of. Most pages fail two or three. Some fail all seven. Either way, now you know instead of guessing.
03
Pick the one sin that stings the most. Not the whole page. Not every sin at once. The one sin costing you the most sales right now. That's the one worth fixing today.
The mistake most people make? They try to fix every sin at once. New headline. New offer. New photos. All in the same afternoon. Don't. One sin. One fix. One test. Then you know what worked, and you scale from there. That's how the pros do it. That's how we do it.
04
Watch what happens when it's gone. Fix that one sin properly, then run the test again. The click-through moves. The bounce rate drops. It's not magic, it's one less reason to leave. Now you know how to find the next one.
Go make it count.
… Ash
ashwebb.com