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One thing, if you want it
You just read why people buy. Now the hard part. Working out which one is running your market, on your own page, where you cannot see it because you wrote it.
Drop your URL below and I will go and look. Properly. The same pass I run over my own pages before I spend money on them.
You will get back what is actually costing you sales. Not a score out of ten. The specific thing, and where it is.
Email again, I'm afraid. The software needs it to match your answers to your order. Not my choice.
It's free. I'm doing it because I want to see what's out there, and because it's the fastest way for me to work out what to build next.
I'll come back to you by email. One person doing this, so it takes as long as it takes.
01
Read it once. Top to bottom. Don't skim, don't skip ahead. You'll see things you already know. That's good, it means you're closer than you think. You'll also see things that land differently. Those are the money lines.
02
Pick one thing. One product page. One ad. One email. One subject line. One post. Not everything. Not a full overhaul. One thing. Test your angle in one place and see what happens.
03
Find the message your buyer responds to. Not the one you think is clever. Not the one that sounds professional. The one that makes someone stop scrolling and think "that's me." That's the one. Test it.
04
Watch for the shift. When the right angle lands on the right audience you'll feel it. Click-throughs go up. Replies start. The phone rings. It isn't magic. It's the right message landing on the right trigger.
The mistake most people make is rewriting everything at once. New website, new emails, new ads, all at the same time. Don't. One thing. One test. One result. Then you know what works, and you scale from there.
That's how I do it.
Go make it count.
… Ash